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Trend Bump | October 18, 2017

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Urbanproof Project by B’twin

Urbanproof Project by B’twin
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Urbanproof is a clothing line that has been designed by the agency WTF (Write The Future) for B’twin to address problems that bikers encounter every day in the city. Thus, this is a range of coats, hats and gloves which was designed to allow urban cyclists to enjoy cycling as much comfort as on foot. To illustrate this project three artists themselves using their bikes daily, were asked to illustrate with their respective expertise three promises made ​​products this collection: visibility, light and cold protection. Therefore urbanproof Project is three artists – Zoer – CSX , Nathalie Nylen and Dan Goldstein – in three cities (Paris, London, San Francisco), each in their own way show the qualities of urbanproof products with three videos that are broadcast During the month of October on the site urbanproof Project .

 


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More at http://viacomit.net/2013/10/15/urbanproof-project-by-btwin/

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