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Trend Bump | April 28, 2017

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PETA’s Billboards Feature Animals Made Of Needles

PETA’s Billboards Feature Animals Made Of Needles
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Developed by the team at Ogilvy China, PETA’s “Fur Hurts” campaign drives this message home with billboards of animals which are made of needles.  Launched in March 2013, these prickly rabbits, foxes and marmosets were made by the Shenyang University Art Department and then transferred to billboards in the Zhuozhang Shopping Center.

As many animals are killed inhumanely for their fur in China, this campaign serves to remind people not to endorse such activities. 

 

Source: http://designtaxi.com/news/362122/PETA-s-Billboards-Feature-Animals-Made-Of-Needles-To-Show-That-Fur-Hurts/

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