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Trend Bump | July 25, 2017

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Google Searches Shows the Scope of Sexism Worldwide

Google Searches Shows the Scope of Sexism Worldwide
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Here’s a simple and powerful campaign idea from UN Women using real suggested search terms from Google’s autocomplete feature. Campaign creator Christopher Hunt, head of art for Ogilvy & Mather Dubai, offers this summary: “This campaign uses the world’s most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.”

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Source: http://www.adweek.com/adfreak/powerful-ads-use-real-google-searches-show-scope-sexism-worldwide-153235

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